Twenty five major tier II and III cities of India make up around 21.3% of the Indian smartphone market.Top 30 cities of the country made up for 51% of the entire smartphone market in the fourth quarter last year with New Delhi generating the maximum demand, closely followed by Mumbai, research firm IDC said today.

However, with increasing appeal and penetration of smartphones in smaller cities and towns, tier II and III cities and beyond are expected to constitute a significant portion of the market in the near future, IDC said in a statement.

Twenty five major tier II and III cities of India make up around 21.3% of the Indian smartphone market.

“With increasing data penetration and enhanced reach of eCommerce, the smartphone consumers in Tier II and III cities are becoming more aware and demanding,” IDC South Asia Managing Director Jaideep Mehta said.

He added that the 4G revolution promises to trigger the next wave of smartphone growth with 4G-enabled devices already overtaking 3G devices as the largest smartphone category.

The top 5 cities of India made up about 60% of the online smartphone sales in India. 4G devices made up around 45% of the market in these cities.
In the top 30 cities, Samsung led the market with 29.4% share, followed by Micromax (14.7%), Lenovo (and Motorola) (10.1%), Intex (8.2%), Lava (7.1%), Apple (4.6%) and Xiaomi (3.5%).

Global vendors like Apple, Samsung and others held more than 40.7% of the market in these cities.

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