Shouut, a social discovery app by Giant Tech Labs Pvt Ltd. has raised $500,000 in angel funding from an undisclosed high net-worth individual angel investor, based in India.
“Shouut has been created to make people’s life easier with easy discovery for users, effective proximity marketing channel for brands along with trusted premium content,” said Praveer Kochhar, founder of Shouut.
For users, Shouut enables discovery of places, events and offers around the users’ location and for businesses, the platform enables amplification of business deals to users around their business location.
To ensure user stickiness, Shouut publishes content across various categories like food & drink, nightlife, shopping, travel and stay and leisure and outdoor. The platform aggregates over 150 expert bloggers, travel writers, publications and experience providers to generate content on the platform and has more than 25,000 recommendations across categories, which enable discovery in over 1100 towns in India.
Some of the premium content partners are Lonely Planet India magazine, So Delhi, The Daily Pao and Kunzum Travels. In the retail space the platform is associated with Shoppers Stop, Croma, Reliance Digital, DLF Promenade, Benetton and many more.
Shouut has recently rolled out a new program called Shout Fund — a platform that provides bloggers, travellers, and passionate people to discover their city or the country. In its first leg, the company is pledging Rs.1 crore and aims to fund over 2000 such ideas. The key focus of the initiative is to source content recommendations across the country and enabling people to live their dreams, the company is working towards bringing brands on board to increase the total funding kitty for this initiative.
Launched in February 2016, the platform took about 10 months to develop the product and was launched as an Android app.