Aamzon goes luxe, starts selling products of labels like Tumi, Furla, Versace
E-commerce major Amazon has been roping in a host of luxury and bridge to luxury brands to sell their products on its platform in India as it looks to emerge Indian shoppers’ favourite destination for fashion and beauty products.

Over the past three to six months, the US firm has started selling bags and travel accessories of Furla and Tumi, watches of Versus by Versace and Emporio Armani, and shoes of Botticelli, John Galliano, Allesandro Del Aqua and CR7 by Christiano Ronaldo.

Amazon, which has also started selling beauty brands like Eve Snow and Lord & Berry, recently said its beauty store has grown five times since the launch in January last year and that more than 50% of the orders for luxury brands are coming from tier 2 cities like Jaipur, Indore and Coimbatore.

Amazon’s beauty platform sells over 800 products from more than 20 brands including Gentlemen’s tonic, Crabtree & Evelyn, L’Occitane, Leighton Denny, Dermalogica, Ren, Temple Spa, Jo Hansford, Shaze, Pangea Organics and Camel Soap Factory. Amazon said the top performing category for the store is luxury skin care.

“There’s a huge inclination towards natural ingredients in beauty and skin care products,” an Amazon India spokesperson said. “Basis the kind of consumer demand we receive, we see a higher traction towards brands that play on natural ingredients.

Brands like L’Occitane are quite popular in this segment.” Several international brands are taking to e-commerce in India to expand their reach in the country and overcome infrastructure bottlenecks.
For example, Tumi, which retails in India through Genesis Luxury, has started selling its products via Amazon besides its four standalone stores.
“E-commerce is a big business in the United States and we recently started selling with Amazon in India. India is a big opportunity for us,” said Fernando Ciccarelli, senior VP at Tumi Asia.
The super-premium beauty and personal care market in India was estimated at Rs 1,249.5 crore in 2014 by Euromonitor while the luxury accessories and travel goods industry were pegged at Rs 2,038.5 crore and Rs 494.8 crore, respectively.

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